Individual Investor Behaviors and Adaptation to Technology in Turkey
Investment technologies are undergoing continuous transformation due to digitalization and changing economic conditions. In this process, deeply understanding the behaviors of individual investors is crucial for developing innovative solutions and making strategic decisions. With this perspective, ForInvest has launched the Investor Behavior Research to explore individual investors' general behaviors, relationships with financial instruments, information sources, financial literacy levels, and adaptation to investment technologies in Turkey.
The research was conducted by FutureBright Group and provides valuable insights into the investment habits, risk perceptions, information acquisition methods, and financial literacy levels of various demographic groups. We believe the objective data and deep insights from our research will illuminate our ecosystem as we develop innovative solutions.
You can download the full report here.
Highlights of the Research
On average, investors diversify their portfolios with 4 financial instruments.
Cryptocurrency demand is higher among men, while women prefer investment funds.
Young investors are drawn to popular tools like cryptocurrencies and stocks. Cryptocurrency sees higher demand from blue-collar workers, whereas white-collar professionals lean towards individual retirement plans.
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7 out of 10 investors take on debt for investment purposes.
1 in 4 individuals does not feel economically secure.
Despite value losses in savings, experienced investors remain calm and focused on long-term gains.
Financial literacy remains a significant growth area, as 1 in 2 investors enters the financial world without adequate knowledge.
The need for information is primarily met through social media, though trust in advice from close acquaintances and friends persists.
Investors’ top channel for accessing information: YouTube.
You can download the full report here.
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